Brand Name

As stated in Brand Durability Challenged (201 1) good deal usually tonus connected with and loyalty to the give a bearings that go for been in the market for many years. Credibility, timber and consistency (Moisakos, 201 1) of the grizzly grass force out build consumer loyalty. The connection surrounded by nation and stakes might be the reason wherefore most(prenominal) concourse usually misdirect the kindred thing over and over. This idea can be related to Civilian(2007)gs idea that people usually buy things that they know some beca occasion they feel safe and cosy with, and they think those products atomic number 18 good.According to Westbound (201 0), it has been discovered that to a greater extent than half of the consumers who participated in the la tryout consumer survey distinct what brands to buy at the neckc pilingh. If there argon ii products with same prices, they often choose the one with a brand because many people use it. To illustrate, caviar (20 07) reports that a study by Stanford University found that when the submit same diet was given to children-the only residual being the container in which it was served-, most of the children said that the food that was in McDonalds packaging tasted better.In other words, people control a mind-set that products with brands have better quality than those without brands. On the other hand, according to the article argon you wasting money on brand leans Consumer Reports has done a survey and seventeen portion Of participants thought that name brand food contained to a greater extent than nutritious than other products. However, it is discovered that there are no big differences between nutrition of the tested products which are both brand name products and store brand products. Many consumers are proud of themselves when they use brand names products.These products usually include cars, clothes, and electronic devices. batch have good feelings when buying those products. They f eel confident to go out of their house with Nikkei shoes, Levies island of Jersey, and Gucci bag. Those are common brands for clothing and they are very expensive. plurality go shopping for these brands because they want to show slay and feel rich. A great example is about the t-shirts. Nikkei t-shirts are more expensive than other t-shirt without brand, but people pipe down want to wages more for it. Martin (2003) reports that even though Nikkei is accused of persistence abuse, Nikkei still succeeds in building image of its brand.A lot of people still feel good with it, and they still buy its products. This makes it obvious how much consumers treasure their naming with the image of Nikkei. On the other hand, it is obvious that if a product or a brand has a bad image, not many people get out want to buy that product or that brand because they think that it might lower their look. The image Of the brand is an important factor Of consumers purchasing decision. In the civiliza tion, most people manage to follow the majority because they like to be part of the group.In Caviars article, Dan Goldstein, an assistant professor of trade at London Business School, says that People draw to believe, If Ive heard of a product before, its probably because its everyday, and popular things are good. This iterate shows that people in todays world like popular things. Brand names are usually popular and people purchase them because of their popularity. Advertising is one way to introduce a product to consumers. According to Marksman(2011), people were requested to see a line of electronic bulletin board (BOBBY), but there was also a b in some lines(Bobby).They were asked to count the line with b. Before each line was shown, fifty percent of the respondents aphorism the brand name of the ice tea. After the test was done, people, again, were asked to choose the drinks. The choices are the ice tea and water. People who were thirsty chose to drink the ice tea more t han water. The example can demonstrate that advertising can also be a part of reasons wherefore people choose a particular product. character is not only the reason why people choose to buy a brand name product, but design of sound and logo of the brand name is also another important factor.